North Carolina's consumer website for visitors is the state's preeminent travel planning tool showcasing local industry partners, big and small, across the state. provides prospective visitors with easy access to more than 22,000 listings for attractions, lodging, dining and events statewide. Listings are open to anyone with a business or event that is of interest to visitors and are posted free of charge on and kept current through collaboration with local tourism industry officials within each of the state's 100 counties.

Whether a traveler is looking for a perfect place to stay, a nearby winery, a list of family-friendly or budget-friendly attractions, a great museum, a signature event, or just to browse through a vast array of stories, photos, and video, they’ll find everything they're looking to find on They may also order a Travel Guide, access the Online Travel Guide, subscribe to one of several eNewsletters and download itineraries or virtual brochures. From pirates and lighthouses on the coast to waterfalls and hiking trails in the mountains, from Old Salem to the NASCAR Hall of Fame to the NC Zoo, is a virtual encyclopedia of things to see, do and experience in North Carolina. is continually enhanced to improve functionality, usability and take advantage of new technology. Recent advances include the launch of additional navigation tools, a more simplified Google™-like search and a reorganization of the "Journeys" content to make interest-specific details more easily accessible to users.

The availability and affordability of the latest in mobile technology is rapidly increasing interest in and development of location-based services and applications. In addition to launching a mobile in spring 2011, the state is continuing to explore new opportunities and tactics that best align the North Carolina brand vision with consumer demand.

Visitors planning a vacation getaway to North Carolina will find an important and invaluable resource to "know before they go."

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