International Marketing and Travel Development

Visit North Carolina's international marketing program, which targets both leisure and group tour sales, has representatives in Canada, the UK and Germany that work directly with tour operators, travel agents and media professionals in those countries to promote the state’s brand message and encourage visitation to North Carolina. International visitors on average stay three times as long and spend twice as much as domestic visitors. North Carolina has 11 daily non-stop flights from our 3 top countries of origin- Canada, UK and Germany- as well as 35 more from other international destinations worldwide.

In the countries with representation we provide several ways for partners to participate in the market, many at no cost. Annual familiarization tours for both tour operators and media reps, online newsletters, consumer promotions and sweepstakes. For a listing of all opportunities go to the Partner Opportunities section of this website.

The advertising agencies marketing and public relations agencies that represent North Carolina outside of the US are:

Connect Worldwide
99 Blue Jays Way
Suite 300
Toronto, CA M5V 9G9

Wiechmann Tourism Service
D-60385 Frankfurt am Main

United Kingdom
Travel & Tourism Marketing Ltd
2nd Floor, Shaftesbury House
20 Tylney Road
United Kingdom

A list of international marketing opportunities is available in the Partner Opportunities section of this website.

For more information on international programs, please contact:

Heidi Walters
Senior Manager, Partner and Industry Relations
(919) 447-7762

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