MBA Research Project


Offered in conjunction with the Kenan-Flagler School of Business at the University of North Carolina, the MBA Research Project program offers North Carolina companies an opportunity to develop a project to benefit their international business.


The company is matched with one of fifteen research teams of MBA candidates. Together, they determine the topic, scope, and deliverables of the project, and then work together over a semester to implement their plan.


A faculty advisor guides each research team through a detailed methodology and timetable to achieve results. Company participation involves senior executives working with students throughout the project. The work is modeled after Big Five consulting methods, although scaled to a very finite project and goal.


The team focuses on a project that is both beneficial to the company and provides an opportunity for the team to perform and learn. The company brings to the table its specific needs and provides pertinent company and industry information that will be necessary for the team to deliver valid results. Access to other company personnel is also helpful.


Project content can be quite varied. Possible subjects include:


  • Developing a strategy for entering a specific new market
  • Evaluating performance and profitability in current export programs
  • Creating an international sales strategy as part of an overall five-year plan

One of the goals of this partnership is to provide MBA candidates with the real-world experience of operating in the international business world. When they are finished, the candidates will have dealt with complex issues that companies face everyday.

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