The Division produces a variety of printed and online publications for travelers, potential visitors to the state and tourism industry professionals.
The Official North Carolina Travel Guide is a free publication packed with photos, features and easy-to-read attraction and lodging information to help potential visitors further their sense of discovery and exploration while in the state. A new photo-centric design and state-of-the-art digital options bring natural, manmade and historic attractions to life in a handbook that's unique among state travel guidebooks.
Two covers are available for the guide, which takes in more than 800 attractions, nearly 4,000 accommodations and travel resources in every county. One cover photo features mountain kayaking in recognition of the Nantahala Gorge as the site of the 2013 International Canoe Federation's World Freestyle Kayaking Championships, and the other showcases Asheville's grand Grove Park Inn, celebrating its 100th anniversary. The digital edition, available for Android and iOS, will toggle between these two stunning images. Readers of the guide's print and online editions will find abundant information presented in a design unlike that of any other state travel guide. The Travel Guide features beautiful, large photographs and brief copy blocks on a variety of topics of interest to visitors, including outdoor recreation, food, music, resorts and the Civil War. The pages are modeled after upscale consumer catalogs such as Williams-Sonoma, Pottery Barn and Restoration Hardware to appeal to North Carolina visitors. The print version directs readers to online extras, and the online edition links directly to videos and related content.
In the digital edition, distributed through Google Currents, Issuu and Scribd social magazine apps, a photo slideshow enlivens the table of contents, and three still-to-life videos lure readers with information about Asheville's Shindig on the Green, ziplining and hang gliding. Links to VisitNC.com connect users to brochures, itineraries and events as well as an order form for the guide's print edition. Throughout the guide, animated ads provide more interactivity. Readers will also notice 2-D "quick response" (QR) barcodes that scanner-equipped cell phones can read to access more information. Additional usefulness comes from a low-tech feature: red "free for all" symbols that point out free activities.
Published annually at no cost to the State, the travel guide also gives North Carolina businesses and tourism industry partners affordable opportunities to advertise their region and attractions: the publication represents a $1.1 million investment by Division travel partners in print and online advertising and cooperative marketing efforts. Destinations, attractions and accommodations are listed for free.
This publication is available, free-of charge:
- In the state's nine Welcome Centers
- By phone from the Division's Call Center: 1-800-VISITNC
- Online through VisitNC.com
- At travel trade shows worldwide.
For bulk quantities, please email your request, including shipping information, to email@example.com.
Newslink is a free newsletter targeted to travel industry, media and government representatives is distributed to nearly 6000 subscribers weekly and contains valuable information on Division programs; tourism-related research; state, national and international trends; media leads; updates on conferences and events, and more. Subscribe to Newslink or visit the Newslink archives to view current and past issues.