Domestic Marketing

The Domestic Marketing program works with travel industry trade suppliers including tour operators, receptive operators, travel agents and meeting planners to help increase their efforts to bring visitors to North Carolina. Annually, the Division attends several group travel trade conventions to promote North Carolina as a destination for all travelers to tour operators. These conventions include ABA (American Bus Association) Marketplace, NTA (National Tour Association) Travel Exchange, Travel South Showcase, SYTA (Student Youth Travel Association) Conference, and North Carolina and Virginia Motorcoach Associations Annual Marketplace. The Division hosts tour operator and AAA Travel Agent familiarization tours and conducts a domestic sales mission reaching tour operators, tour receptive operators and travel agents in key domestic markets. Industry partners team with the Division to host and participate in these efforts.

Charlotte hosted the American Bus Association (ABA) Marketplace January 5-9, 2013. Nearly 3,500 ABA member delegates and industry leaders participated in more than 110,000 quality appointments and attended more than 40 educational seminars at the event. According to ABA, one motorcoach spending one night at a destination translates into as much as $11,660 for that local economy. Marketplace typically generates up to $3.5 million for a destination region's hotels, restaurants and retail shops.

The total economic impact of motorcoach tour and travel in North Carolina is $3,222,930,700, based on the results of the American Bus Association Foundation's Motorcoach Group Tourism Economic Impact Study. This number proves the group travel market is a vital part of the overall tourism base in North Carolina.  The Division also develops branding and partnership opportunities with AAA Carolinas and other AAA organizations to increase third-party pre-packaged travel sales to North Carolina; works to increase awareness of the Blue Ridge Parkway by co-hosting an annual familiarization tour for AAA and CAA counselors in partnership with Virginia; maintains and makes available publicly an inventory of sporting event facilities and potential venues across the state on sportsnc.com.

The Travel, Events and Management in Sports (TEAMS) conference & expo is a leading trade show for the Sports-Event industry--1,600 industry members from all over the world to catch up on the latest trends and issues facing the industry. More than 40 partners from across the state including destinations as large as the Outer Banks and as small as Goldsboro join the Division each year at this event.

The Division's domestic marketing manager works with destinations across the state to promote sports events as a unified brand of sportsnc.com. Sports events bring tremendous economic impact to communities large and small throughout the state and have remained strong despite the current recession. For more information on sports event recruitment, go to the Sports Program section.

Resources

2013 NTA North Carolina leads & notes (.xls)
2013 ABA North Carolina leads & notes (.xls)
2013 Travel South leads & notes (.xls)



For more information on domestic programs, please contact Kristi Driver at (919) 733-7413 or kdriver@nccommerce.com.

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