Partner Advertising and Marketing Opportunities

Partnerships play a critical role in the North Carolina travel industry’s success by helping leverage limited budgets, extend media buying power and strengthen the state’s competitive position as the nation’s sixth most-visited state. The Division of Tourism’s cooperative advertising programs provide a range of options for you to cost-effectively complement your own marketing initiatives, expand awareness and generate qualified leads for your organization among avid travelers.

As travelers increasingly research and plan their travel online, the Division continues to grow its digital investment. While continuing to feature proven and popular performers in print and on, the 2012-2013 partner program offers additional exposure through online display and custom North Carolina eBlasts.

Consumer interest and traffic to the family of sites grew more than five percent in 2011 to a record 3.87 million visits. Ongoing site enhancements continue to focus on improving consumer engagement and increasing downstream referrals to partner sites.

Building on North Carolina’s envied brand position as a place of unrivaled scenic beauty, the Division’s new message strategy will showcase more iconic NC experiences to spark interest and create the deeper, more emotional connections that encourage repeat visitation.

2013-2014 Opportunities

The links below redirect to the Division's 2013-2014 Strategic Plan which provides details about all the 2013-2014 partner and cooperative programs:

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