Civil War Partner Opportunities

The Civil War Sesquicentennial (2011-2015) is being commemorated with a wide range of initiatives and events across North Carolina. The Division's outreach to Civil War enthusiasts is integrated across all marketing disciplines including tourism development, research, public relations, publications, advertising, cooperative programs and visitor services/welcome centers.

Recent promotional efforts include feature editorial in the Official 2011 North Carolina Travel Guide, public relations efforts with national and regional media including a customized Civil War press kit, a Civil War Journey on VisitNC.com, a multi-state TravelSouth advertising initiative in The History Channel Magazine, and partnerships with other NC state agencies and industry partners. Ongoing multi-state collaboration with Virginia, West Virginia, Maryland and Tennessee with the Civil War Trails program complements these initiatives.

Civil War Trails
The Division’s Civil War Trails Guide, part of a multi-state marketing effort, maps the war from Roanoke Island to Robbinsville with markers at 232 sites in 78 counties. Words and images capture historic moments at the scene of major battles, guerrilla fighting and steadfast resistance between 1861 and 1865. Stories unfold at field hospitals, cemeteries and the Salisbury Confederate Prison with stops at museums and other sites to advance visitors' understanding of the vital role the state played in the war.

Civil War Trails is a national project that maps sites in 30 states. In North Carolina, the $1.3 million program represents years of work by the state departments of Commerce, Cultural Resources and Transportation. The latest version adds 62 markers in a dozen counties.

North Carolina Civil War Trails brochures are available at all nine state Welcome Centers and Department of Transportation visitor centers. They can be ordered by phone (800-VISIT NC) or online (www.visitnc.com/travelpubs), or downloaded from www.civilwartraveler.com (click on the Multimedia button for podcast tours of Bentonville and Fort Fisher).

Civil War Co-op Advertising
One of the Division's most affordable and successful annual Civil War focused Co-Op advertising programs with Civil War Traveler is transitioning from a printed publication to an online focused display ad program for 2012-2013. This change reflects Civil War Traveler's decision to no longer produce the print version. Partners interested in the program will now receive a full year of exposure (June 2012 - May 2013) on CivilWarTraveler.com within their main North Carolina pages, in addition to inclusion in their monthly eNewsletters. In 2011, the site received more than 800,000 visits and generated more than 3,500 leads for North Carolina partners.

What When Partners Price
Civil War Traveler.com June 2012-May 2013 20 Partners $250

For more information on the Civil War Traveler.com opportunity, please contact:

Brooks Luquire
brooks.luquire@lgaadv.com
704-552-6565

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