2012 Mid-Year Marketing Update
Back by popular demand, the Division's Mid-Year Marketing Updates was held regionally again in September 2012. The updates brought together leaders from all sectors of North Carolina's travel industry to highlight recent performance trends, provide updates on the Division's current marketing programs and co-op initiatives, and gain insight from partners to help fuel the Division's strategic planning for FY 2013-'14. This year's updates covered the Division's full range of marketing programs and feature a dialogue about planned enhancements to VisitNC.com
, tentatively planned to launch in mid-2013.
Plans for the VisitNC.com
family of sites include improved partner processes for data exchange that will increase efficiency and offer users more detailed and timely information responsive to every device. During the updates, the Division team shared more details about the planned changes and sought additional industry input as the new site is developed.
The three regional meetings took place Sept. 13 at the Renaissance Hotel in Asheville, Sept. 20 at the Hilton in Greenville and Sept. 28 at the Marriott Crabtree Hotel in Raleigh. Presentations from each of the events are available below.
2012 Regional MYMU Presentations