This comprehensive plan outlines the Division's initiatives for the coming fiscal year, based on consumer research that suggests travelers continue to seek the kind of affordability and diversity that is at the core of the North Carolina brand. Marketing initiatives across the entire Division effectively reach prospective travelers through an integrated approach including public relations, advertising, group and event travel, targeted international initiatives, visitor services, publications and a comprehensive interactive presence centered on the family of sites.

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(Click the image above to view the 2013-2014 Strategic Plan)

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