Below you will find Tourism reports and statistics organized in the following categories:
Quick one-pagers to help with tourism awareness campaigns, presentations, press releases and more.
Calculating the economic impact of travel and tourism helps policy makers make strategic decisions about the long term health of tourism, assess capital investment and gauge the amount of government support.
The Division of Tourism evaluates the economic impact of travel and tourism at two different levels:
Visit the following links for the details and results of these two studies:
The Division of Tourism publishes a variety of visitation research that includes welcome center visitation and airport deplanements, as well as monthly inquiry reports and hotel occupancy statistics.
The Division of Tourism participates in several research projects that provide critical information about the international visitors to the state.
In 2005, the NC Division of Tourism, Film and Sports Development embarked on a study to determine the effectiveness of paid media advertising and its incremental impact on the state's bottom line in terms of travel expenditures and taxes. The study also evaluated NC's image strengths and weaknesses as compared to competitive markets, and the factors important in the decision to visit North Carolina.
Economic Impact - Visitor Spending
2007 Economic Impact Report
2007 North Carolina county statistics in pdf reports:
2007 NC County Estimates by COUNTY.pdf
2007 NC County Estimates by EXPENDITURES.pdf
2007 NC County Estimates by PERCENT CHANGE.pdf
2007 NC County Estimates by ECONOMIC DEVELOPMENT REGION.pdf
Please note that the 2007 county level numbers are available in pdf format only at this time.
Travel Tracker Archive
2006
2005