Quick one-pagers to help with tourism awareness campaigns, presentations, press releases and more.

•  2006 Economic Impact of Tourism
•  2006 Visitor Profile
•  2005 Economic Impact of Tourism 
•  2005 Visitor Profile 
•  2004 Economic Impact of Tourism 
•  2004 Visitor Profile

Calculating the economic impact of travel and tourism helps policy makers make strategic decisions about the long term health of tourism, assess capital investment and gauge the amount of government support.

The Division of Tourism evaluates the economic impact of travel and tourism at two different levels:

1. The first level, narrow in scope, calculates the impact based on visitor expenditures using the Travel Economic Impact Model (TEIM).
2. The second level, broad in scope, uses an official international standard that considers the contribution travel and tourism make to overall income, employment, gross state product, government tax revenues and other measures, using the Tourism Satellite Account (TSA).

Visit the following links for the details and results of these two studies:

• Total Impact of Tourism (Tourism Satellite Account)
• Direct Impact of Visitor Spending in North Carolina / County Level Statistics (TEIM)

The Division of Tourism publishes a variety of visitation research that includes welcome center visitation and airport deplanements, as well as monthly inquiry reports and hotel occupancy statistics.

• Monthly Travel Tracker / Travel Barometer
• Welcome Center Attendance
• Monthly Inquiry Reports

In 2005, the NC Division of Tourism, Film and Sports Development embarked on a study to determine the effectiveness of paid media advertising and its incremental impact on the state's bottom line in terms of travel expenditures and taxes.  The study also evaluated NC's image strengths and weaknesses as compared to competitive markets, and the factors important in the decision to visit North Carolina.

•  Executive Summary 
•  Presentation of Findings 

•  2005-2006 Occupancy Tax Collections
•  2005-2006 Meals Tax Collections 
•  2007-2008 Statewide Occupancy Rates

• Impact of N.C. Motorsports Industry
•  Economic Impact of the Motorsports Industry on the North Carolina Economy 2004 
•  Economic Impact Occupational Analysis of the NC Motorsports Industry for 2005 
• Pathways to Prosperity – Economic Impact of Investing in Bicycle Facilities: A Case Study (2003 NCDOT)
• Travel Industry Association of America (TIA)
• US Department of Commerce. Office of Travel and Tourism Industries (OTTI)

• Meal Tax Collections
  •  2004-2005
  •  2003-2004
  •  2002/2003
  •  2001/2002
• Occupancy Tax
  •  2004-2005
  •  2003-2004
  •  2002/2003
  •  2001/2002
• North Carolina Visitor Statistics (Travel Scope)
  •  Annual - 2003
  •  Annual - 2002
  •  Annual - 2001
    

The Division of Tourism participates in several research projects that provide critical information about the international visitors to the state.

•  Canadian Visitor Profile