Quick one-pagers to help with tourism awareness campaigns, presentations, press releases and more.

•  2008 Visitor Profile    
•  2008 Economic Impact Profile 
•  2007 Visitor Profile
•  2007 Economic Impact Profile
•  2006 Visitor Profile
•  2006 Economic Impact Profile  

Calculating the economic impact of travel and tourism helps policy makers make strategic decisions about the long term health of tourism, assess capital investment and gauge the amount of government support.

The Division of Tourism evaluates the economic impact of travel and tourism at two different levels:

1. The first level, narrow in scope, calculates the impact based on visitor expenditures using the Travel Economic Impact Model (TEIM).
2. The second level, broad in scope, uses an official international standard that considers the contribution travel and tourism make to overall income, employment, gross state product, government tax revenues and other measures, using the Tourism Satellite Account (TSA).

Visit the following links for the details and results of these two studies:

• Total Impact of Tourism (Tourism Satellite Account)
• Direct Impact of Visitor Spending in North Carolina / County Level Statistics (TEIM)

The Division of Tourism publishes a variety of visitation research that includes welcome center visitation and airport deplanements, as well as monthly inquiry reports and hotel occupancy statistics.

• Monthly Travel Tracker / Travel Barometer
• Welcome Center Attendance
• Monthly Inquiry Reports

The Division of Tourism participates in several research projects that provide critical information about the international visitors to the state.

•  2007 Canadian Visitation Summary
•  2006 Canadian Visitation Summary

In 2005, the NC Division of Tourism, Film and Sports Development embarked on a study to determine the effectiveness of paid media advertising and its incremental impact on the state's bottom line in terms of travel expenditures and taxes.  The study also evaluated NC's image strengths and weaknesses as compared to competitive markets, and the factors important in the decision to visit North Carolina.

•  Executive Summary 
•  Presentation of Findings 

•  2006-2007 Occupancy Tax Collections
•  2006-2007 Meals Tax Collections 
•  2007-2008 Occupancy Tax Rates

• Impact of N.C. Motorsports Industry
•  Economic Impact of the Motorsports Industry on the North Carolina Economy 2004 
•  Economic Impact Occupational Analysis of the NC Motorsports Industry for 2005 
• Pathways to Prosperity – Economic Impact of Investing in Bicycle Facilities: A Case Study (2003 NCDOT)
• Travel Industry Association of America (TIA)
• US Department of Commerce. Office of Travel and Tourism Industries (OTTI)

• Meal Tax Collections
  •  2005-2006
  •  2004-2005
  •  2003-2004
  •  2002/2003
  •  2001/2002
• Occupancy Tax
  •  2005-2006
  •  2004-2005
  •  2003-2004
  •  2002/2003
  •  2001/2002
• North Carolina Visitor Statistics (Travel Scope)
  •  Annual - 2003
  •  Annual - 2002
  •  Annual - 2001
    

Travel Tracker Archive

2006

•  Year End 2006

•  Fourth Quarter 2006
•  December 2006
•  November 2006
•  October 2006

•  Third Quarter 2006
•  September 2006
•  August 2006
•  July 2006

•  Second Quarter 2006
•  June 2006 
•  May 2006 
•  April 2006 

•  First Quarter 2006 
•  March 2006 
•  February 2006
•  January 2006 

2005

•  Year End 2005 
•  Fourth Quarter 2005
•  December 2005 
•  November 2005 
•  October 2005 

•  Third Quarter 2005
•  September 2005 
•  August 2005 
•  July 2005 

•  Second Quarter 2005
•  June 2005 
•  May 2005 
•  April 2005 

•  First Quarter 2005
•  March 2005
•  February 2005 
•  January 2005