Marketing Tools

This Division offers a variety of marketing tools to grape growers and wineries to help them maximize their advertising.

We offer a variety of marketing tools to grape growers and wineries to help them maximize their advertising dollars and gain visibility for their products. To take advantage of these opportunities, contact the persons below.

VisitNCwine.com and VisitNC.com
If your winery is open and approved by the NC Wine & Grape Council, it will be included on the wine consumer website www.VisitNCWine.com and the state's tourism site www.VisitNC.com. Your winery can also post its special events the statewide tourism calendar found on both sites. To update your winery information and events on VisitNCwine.com and VisitNC.com, wineries must contact their county's representative. To find your contact, check the list of Extranet County Contacts.

Public Relations
The N.C. Wine and Grape Council works hard to tell our NC wine story to members of the media. If you have news to share, email Susan Dosier at sdosier@lkmideas.com.

Check out these doucments to see some of our recent success in PR:
2008-2009: Public Relations Efforts PR Value & Placements

2007-2008: PR Presentation Value of PR Efforts

For tips on improving your public relations, view the PR Bootcamp for Wineries:
PR Bootcamp for Wineries

NC Winery Visitor Profile Study
For insights on regarding the state's winery visitors, please review the complete study:

NC Winery Visitor Profile Study

Or for a summary of the study, check out this PowerPoint presentation:
PowerPoint Summary of Winery Visitor Study

Highway Signage
For information on NCDOT Agritourism highway signs for wineries, please contact:

Martha Glass
N.C. Department of Agriculture and Consumer Services
(919) 733-7887
martha.glass@ncagr.gov

Cooperative Advertising Programs
The N.C. Wine and Grape Council offers wineries cooperative advertising opportunities for indoor and outdoor advertising. For details on the program, please contact Bill Porter of Big Shots at porterwp@triad.rr.com.

For a list of all of the 2008-2009 billboard locations, view Billboard Locations 08-09. Here's a look at the designs:

Generic Statewide Design:

Cooperative Design

Brochures

The N.C. Wine and Grape Council provides complimentary copies of the 2009 Guide and Map to North Carolina Wineries. The guide contains a map and information on the 90 wineries located throughout the state.

To order copies, call 919-715-WINE. Please include your shipping address and the quantity of brochures you need.

Download the 2009 Map & Guide to NC Wineries.

Social Media
Follow the NC Wine & Grape Council on:

For tips on getting started with social media, view these Facebook winery suggestions and Twitter 101.