We offer a variety of marketing tools to grape growers and wineries to help them maximize their advertising dollars and gain visibility for their products. To take advantage of these opportunities, contact the persons below.
North Carolina Wine & Grape Appreciation Month
Governor Bev Perdue has proclaimed September 2010 as North Carolina Wine and Grape Appreciation Month. Gov. Perdue recognizes the importance of the wine and grape industry to the state and encourages the public to help support local wineries during appreciation month. Gov. Perdue also urges restaurants and retailers to support the industry.
The council encourages wineries to celebrate Wine and Grape Appreciation Month, and invites them to participate in Grape Day at the State Farmers Market in Raleigh on Friday, Sept. 10.
Governor's Proclamation: September is Wine & Grape Appreciation Month
Governor's Letter to Restaurants
Governor's Letter to Retailers
NC Wine List Menu Insert
Web Sites - VisitNCwine.com and VisitNC.com
If your winery is open and approved by the NC Wine & Grape Council, it will be included on the wine consumer website www.visitNCwine.com and the state's tourism site www.visitNC.com. Your winery can also post its special events the statewide tourism calendar found on both sites. To update your winery information and events on visitNCwine.com and visitNC.com, wineries must contact their county's representative. View the list of Extranet Contacts to find your representative.
Highway Signage
Wineries and vineyards can participate in the Agricultural Tourism Highway Signs Program that directs tourists to N.C. agricultural venues that are open to the public for tours and on-site sales or samples of North Carolina agricultural products. The signs program is authorized by N.C. General Statute 106-22.5, and is a collaborative effort of the N.C. Department of Agriculture and Consumer Services (NCDA&CS) and the N.C. Department of Transportation (DOT).
To be eligible for the highway signs program, businesses must be open to the public a minimum of ten (10) months per year, four (4) days per week for a minimum of 32 business hours. Estimates on costs of signs can vary by location. For more information, visit the Agricultural Tourism Highway Signs Program or contact:
Cooperative Advertising Programs
The N.C. Wine and Grape Council offers wineries cooperative advertising opportunities for indoor and outdoor advertising. For details on the program, please contact Bill Porter of Big Shots at porterwp@triad.rr.com.
For a list of all of the 2008-2009 billboard locations, view Billboard Locations 08-09. Here's a look at the designs:
Generic Statewide Design:
Cooperative Design
Marketing Tips
NC Winery Visitor Profile Study:
For insights on regarding the state's winery visitors, please review the complete study:
- NC Winery Visitor Profile Study
- PowerPoint Summary of Winery Visitor Study
Wine Marketing:
- See Your Winery Through The Customers Eyes - Wine consultant Patty Held presents tips on winery marketing, demographics, tasting rooms and customer service.
- Six Mistakes of Wine Marketing - Paul Wagner, president of Balzac Communications & Marketing, offers marketing tips for wineries to avoid.
- Future of Wine - Paul Wagner, president of Balzac Communications & Marketing, discusses demographic information on the future of the wine industry.
- Project Genome Wine Consumer Research - Constellation Wines shares wine consumer demographic research from its Project Genome surveys.
Exporting:
- Guide To Exporting Wine
- TTB Exporting FAQs
Social Media
Follow the NC Wine & Grape Council on:
For tips on getting started with social media, view:
- Facebook winery suggestions
- Twitter 101
- The State of Wine Industry Social Media report
- Setting up Facebook pages by Elizabeth Read of Carolina Booty Distributing
Public Relations
The N.C. Wine and Grape Council works hard to tell our NC wine story to members of the media. If you have news to share, email Susan Dosier at sdosier@lkmideas.com.
Check out these doucments to see some of our recent success in PR:
2008-2009: Public Relations Efforts PR Value & Placements
2007-2008: PR Presentation Value of PR Efforts
For tips on improving your public relations, view the PR Bootcamp for Wineries:
PR Bootcamp for Wineries
Brochures
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The N.C. Wine and Grape Council provides complimentary copies of the 2010 Guide and Map to North Carolina Wineries. The guide contains a map and information on all wineries located throughout the state.
To order copies, call 919-715-WINE. Please include your shipping address and the quantity of brochures you need.
You can also download the online version 2010 Guide & Map to NC Wineries.
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